With the right set of tools, your SEO strategy will be easily executed and your SEO campaign efficiently optimized!
#4 – Initial SEO Set Up
After having set up the right SEO tools, it’s time to do your initial SEO setup. This is where your SEO company will start working on executing the SEO game plan & strategy so you can start seeing direct results in your SEO campaign.
The initial set up is generally to resolve the main issues around your website in terms of SEO. In general, at K6, we find these to be the most common on-page optimization actions we take:
Minimizing your code if possible
Optimizing your website images
Making sure your website is mobile-friendly
Setting up your website architecture correctly
Making sure your website is connected to Google Analytics and Google Search Console
Finding the actual keywords they want to focus on initially for your SEO campaign
When it comes to off-page SEO strategies, since we have less control over them, your SEO company might work on this later on.
Off-page SEO includes mostly getting other websites with high authority to link back to your own website. Search engines like this because it shows that your website is an authoritative one.
Your SEO company should at least provide ideas and suggestions to improve your off-page SEO strategies such as tactics.
Your SEO company could also deliver a plan of action to make sure this part of your SEO strategy is tackled.
#5 – Constant SEO Optimization & Work
Once everything is set, it’s time to start watching the results pour in and keep optimizing. This is arguably the most important part of the work, the initial set up is important but it’s results are pouring in that SEO experts shine.
Furthermore, it’s important to keep in mind that search engines such as Google are constantly having algorithm updates. Having an SEO expert at your side can help you make sure you are constantly adapting to the changes in the SEO world.
An algorithm update can have small but also big impacts on businesses, it’s why it’s crucial to constantly adapt the strategy to what is happening. This would enable your business to stay compliant with the latest SEO update.
Your SEO company will give continuous efforts to make sure your website remains visible in search engines because SEO is dynamic world. Although it’s quite a reliable source of traffic, people’s searches change over time and constantly adapting your strategy can have a huge impact on your results.
Which SEO Company Should You Work With?
Here’s a list of the services you might need to continue taking care of as you work with an SEO company:
Constant keyword research
Content marketing services
Constant website optimization
Changing your strategy based on the latest algorithmic updates
This is the big question. Not all SEO companies are good, let alone great.
A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.
The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.
For example, one of our client had worked with an agency that used tons of spammy websites to give backlinks to our client’s website. This really harmed their SEO and we had to spend hours removing all those backlinks for them to see their rankings perform again.
You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.
Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.
Here’s a list of points to consider when choosing the right SEO company:
Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.
Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.
If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?
SEO is an amazing investment because it improves in the long run. It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency.
The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end.
SEO FAQ From K6
I decided to list a few frequently asked questions we get at K6in case you wanted more brief information:
1. What is an SEO Company?
An SEO company delivers search engine optimization (SEO) as a service to businesses. SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search.
As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results.
2. Should I hire an SEO agency?
Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself.
It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business.
3. Do SEO companies actually work?
SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business.
It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients.
4. How Much Do SEO Services Cost?
SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands.
The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote!
It’s Time To Take An SEO Decision
After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust!
At K6, we always recommend working with an SEO company rather than having someone in the house.
Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house.
While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee.
This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services.
If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.
Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.
Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.
So why hire an SEO company? Why is SEO important for your business’s website?
With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.
For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.
The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.
But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.
Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.
For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.
SEO Companies Offer Better Expertise with Pro Strategies.
So here’s why to hire an SEO agency.
The Numbers Speak for Themselves
Traffic that comes from internet searches represents an enormous percentage of online browsing.
Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.
People use search to find what they need. It’s as simple as that.
The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.
A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.
This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.
Similarly, page #1 results claim as much as a 91% of the total average traffic share!
Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.
Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.
An agency that specializes in search optimization is going to know better than you.
One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.
In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results.
Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.
When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business.
But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
So why hire an SEO company to read your data for you?
Grow Your Sales (Not Just Traffic)
Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.
Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy.
This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.
Google keyword search intent funnel
For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring an SEO company are clear.
Consumers now do 70% of their research online before getting into any sort of sales conversation.
Website analytics and performance data can be analyzed to find areas of your site that provide the best opportunities, and that can continue to grow long term.
It also helps them discover intent-driven keywords that provide you the best valued. Combining this data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.
Get Long-Term Help to Improve Your Technical SEO
Get Data to Fine Tune Your Business
Most businesses already rely on statistical information for understanding their customers and expanding their company.
Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.
But without a good insight into SEO strategy they won’t be able to properly get insights from that data.
The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.
An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling.
They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy.
Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.
With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling.
Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.
Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings.
This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term.
Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.
SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.
Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).
With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.
Why hire an SEO company when you already have a web developer for your business?
Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.
But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.
Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.
Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.
Some professional agencies offer SEO technology for site analysis which can help make sure every page of your site features good HTML meta-data, functioning “a href” linking, and crawlable site structure.
Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.
What Radd Clients Get
With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.
How We Chose the Best SEO Companies
Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.
With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!
Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.
Leveraging their existing rankings with striking-distance adjustments, optimizing on-page content and adjusting back-end technical factors. One of the benefits of hiring an SEO company is that they can work with you to focus on your specific industry goals.
By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.
With the power of our proprietary RaddBOT tech we can replicate and observe websites the way that search engines do and identify areas of on-page SEO relevance. From there we can begin adjusting and monitor their site to worked toward ranking growth.
Contact us to learn more about why SEO is important for business and to get more information about our strategic SEO services. Plus, check out our client testimonials to see what other brands have to say.
Our professional team can give you a site consultation and provide info on why SEO is important for your business.
For small businesses looking to gain a new and improved online presence that places them at the top of a potential customer's keyword search, employing the services of a professional SEO firm may be their best bet.
Fortunately, there are a multitude of firms specializing in a wide array of services, including search engine optimization, web design and email marketing.
To help small businesses find the best SEO firm for their particular niches, budgets and needs, we evaluated the top firms on what matters most: service lines, size, and industry focus.
Multiple Service Lines
Because every business has unique needs that can change over time, it's important that SEO firms offer a range of service lines to accommodate their clients where they are presently and as they grow.
In this list, we've included SEO firms with service lines that include pay-per-click, link building, website design, public relations, and more.
Size of Firm
Whether large or small, every SEO firm has advantages and disadvantages. Depending on their needs and circumstances.
A small business may prefer to work with a small team that offers highly personalized services or a large firm that has lower prices and a more systematized approach.
To give small businesses an idea of how size may play a part in their experience working with a given firm, we included businesses of all sizes in our list.
To cover as many small business needs as possible, we also selected firms that cover a wide range of industries.
Small businesses selecting an SEO firm to up their internet game may want to pay special attention to the industries some firms may specialize in to ensure the firm has knowledge of and experience in their particular market.
What Are SEO Firms?
SEO stands for search engine optimization, a digital marketing strategy that helps websites appear near the top of a search result so consumers and potential customers can easily find and visit a company’s page.
SEO firms specialize in this strategy to help their clients’ websites rank as high as possible on search engines such as Google, Bing, and Yahoo.
Often, when looking for a service or product, instead of searching for a specific company name, consumers will type words related to what they’re looking for in a search engine such as Google.
These keywords are what SEO firms use to help companies improve their search engine rankings.
Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.
Benefits of SEO Firms
When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits.
A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website.
This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.
Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews.
Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits.
Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.
What to Look for in an SEO Firm
When you’re looking for the right SEO firm for your small business, you’ll likely want to find one that has experience working with your industry and offers multiple service lines and comprehensive strategies that meet your company’s unique needs.
Depending on your industry and online branding, you may want to look for an SEO firm that:
Offers multiple SEO strategies such as local and international SEO
Provides specific eCommerce strategies including Amazon SEO
Has pay-per-click management experience across a variety of popular sites
Is experienced in social media marketing
Offers brand management services with a transparent, systematized approach
Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
Takes the time to understand and research your company and competition to develop the best keywords
Focuses on conversions and delivering a high ROI
Offers services at a price that fits your budget
Doesn’t require overly long contracts
The Cost of SEO Firms
Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly.
Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour.
Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.
Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation.
Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.Learn more about: SEO agency vietnam